OOH Drives The Mobile Search

OOH is evolving from a standalone medium into an entryway for brands’ digital and mobile programs. According to the Outdoor Advertising Association of America, consumers are 23% more likely to search for more information on their mobile device after seeing an outdoor advertisement. At its simplest level integration of OOH and mobile can be done by…

Why Dramatic Displays Deliver Results

There’s an industry rule of thumb that states exhibitors have about three seconds to catch the attention of an attendee and communicate their key message. With this condensed time frame, exhibitors must first start with offering an appealing and welcoming space. Dean Guitars rocked their trade show by transforming their exhibit booth in order to…