OAI utilizes its membership in the Advertising Specialty Institute to practice the best advertising and marketing strategies to clients. By providing useful and interesting items or merchandise to clients we are able to help strengthen brand recognition through integration of style, colors, imagery and materials.
Promotional products are practical, entertaining, or decorative products imprinted with an advertiser’s name, logo, slogan, or message and given away. Electronics drink ware, bags and totes, desk accessories, leisure items and apparel are most commonly used when developing promotional products.
Promotional products offer great exposure for the advertiser’s message and can be especially hopeful to gain competitive edge in any industry. These marketing products can be used for any occasion and organization to grasp a reaction or create a need from an audience constantly bombarded with advertising.
OAI has the capabilities to create tailor-made promotional items for your brand that are both memorable and creative. Each promotional item is designed to enhance brand recognition and grab attention, all while upholding the quality product standards of OAI. OAI can help clients create a vision and design for greatest potential of reaching their target audience.
• One of the advantages promotional products have is that just one item can deliver a message for a far longer time period than other forms of advertising. Advertisers can reinforce their brand or a call to action for an average of seven months, and even longer on some products such as calendars and outerwear.
• Perhaps not surprisingly, calendars are kept for a long period. This offers advertisers obvious advantages, but because of their longevity, steps should be taken to keep the product noticed. For example, a changing image each month is key; so is positioning an advertiser’s logo in a prominent spot on each page