“We were given the direction to change our environment and we chose OAI. We now have museum quality graphics that showcase our 35-year history.” – John Timberlake
When it comes to engaging fans from Spring training through minor league programs, the Phillies are at the top of their game. John Timberlake, general Manager of the Clearwater Threshers and the Director of Florida Operations, shares how partnering with OAI bolstered the Phillies’ ability to inspire, connect, and engage fans and players through their visual branding.
The Philadelphia Phillies have an impressive story to tell. When considering a signage company for their facility, Timberlake turned to the experts, OAI Visual Branding as a turnkey collaborative.
OAI worked with Timberlake to find the heart of his brand. From concept to installation, OAI’s talented creative team used the Phillies’ history, inspiration, and achievements to create impactful and consistent imagery for Spectrum Field, home for the Phillies Spring Training games. The result? An extensive history and rich culture brought to life through visual storytelling.
“Many of our younger players did not know our history. Now they walk by murals of our world champions every day and they get a sense of the tradition they are a part of.”
Timberlake also knows how to leverage the power of branding to increase social media exposure. Strategic placement and continually updating key areas present opportunities for fans to share their experience and expose brands to their networks.
“Look at that Threshers side Press Box banner, every time we come out, someone is taking a photo of that sign. You know what happens to those photos? They’re on Facebook, they’re on Instagram, they’re everywhere.”
Within a few years, John Timberlake has taken his facility to the next level by introducing dynamic graphics and eye-catching dimensional signage, with innovative plans to continue that evolution.
“There was a wow factor when we walked in. The kind of things you see now? It’s gorgeous and it really brightens the space. It tells a story but at the same time, it just looks great.” – John Timberlake
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