There’s an industry rule of thumb that states exhibitors have about three seconds to catch the attention of an attendee and communicate their key message. With this condensed time frame, exhibitors must first start with offering an appealing and welcoming space.
Dean Guitars rocked their trade show by transforming their exhibit booth in order to enhance the experience for attendees. Utilizing their open exhibit space, OAI incorporated their product line of instruments with a system of hardware displays to feature vibrant graphics. OAI’s Visual Branding solutions delivered increased brand impressions to the exhibit’s attendees, and provided an outlet for the brand to showcase their story and image. Adding stagelighting to spotlight the graphics, Dean Guitars and OAI were able to make attendees feel they were entering a rock show instead of trade show.