Delivering brand impressions is crucial for a first time event. Event organizers must find ways to drive traffic to the event, gain sponsorships and enhance the experience for attendees. OAI’s visual branding solutions provide opportunities and products for organizers to get the results they need in order to make their event a success.
The Miami Beach Bowl started raising awareness to their community by using visual branding products during a press conference that showcased their logo on multiple easel signs. Event attendees continued to see the Miami Beach Bowl logo throughout bowl activities and venues such as welcome banners at the hotel and stadium entrance, clings at the bottom of the pool, media backdrops and field walls. To make all this happen, the bowl game organizers needed sponsorships. A great way to secure these sponsorships is by offering their brand increased impressions through television time with branded signage on the field. The Miami Beach Bowl promoted their sponsors by blowing up their logos on seat covers and field walls so viewers could easily see the organizations that help make the event possible. The event signage also transforms a stadium’s environments for attendees so they can take pictures and feel in the element the moment they enter the venue.
The gallery below highlights the OAI visual branding solutions that helped bring The Miami Beach Bowl success, specifically toward increasing traffic to their event, enhancing the experience for their attendees and developing different methods of signage to gain sponsorships.
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