As the most widely-viewed OOH format, static billboards are highly effective. Its presence is unmatched in advertising simply because it can’t be delayed, skipped or turned off. OOH is also complementary to other media by reinforcing, extending and supporting the advertiser’s message.
Since today’s consumers are increasingly more mobile, OOH stands as the physical, tangible reminder of virtual advertising. OOH with mobile integration has proven to drive click-through, searches, mobile transactions and consumer action.