IMG Academy called on OAI to assist them in outfitting the exterior of its Gatorade Sports Science Institute (GSSI). The first step in determining how to showcase two powerhouse brands, IMG and Gatorade, OAI surveyed the building in order to determine the optimum branding opportunities. After detailed surveying of the building, we determined the custom exterior architectural signage needed to present the high-quality look that would be cohesive to the rest of the buildings throughout the campus.
Keeping in mind the building architecture, local site conditions, applicable codes and desired image, OAI produced and installed custom exterior several different channel letter systems to outfit the GSSI building. The dimensional Gatorade logo was flush mounted to the building exterior using front lit channel letters.
The final result is a high-end and clean presentation that is consistently seen throughout the rest of the campus.