The Roth Hotel’s opening in Treasure Island was quickly approaching when they realized they didn’t have any brand development. That’s where our creative department stepped in. Through several rounds of logo and brand concepts, the client settled on a sleek modern logo, complete with a sunset and waves in honor of its surroundings on Sunset Beach. With an added touch of quirkiness, a flamingo makes its way through the grounds while subtle quotes about the sea and a color palette that naturally draws on beach life, give the hotel a dreamy, calm feeling. The Roth Hotel not only used our graphic talents for their environment but expanded the look we developed into their complete brand via website, print and merchandise as well.