The end of a year and start to a new means it is the perfect time to uncover hidden opportunities as it pertains to your facility; regardless of the industry you serve. The end of the year enabled a critical assessment of what works, and an opportunity to pivot and grow. In today’s blog, we will offer five areas to consider in terms of your visual branding.
Is your main lobby conveying what you want about your brand?
Does your lobby spark joy? Does it spark inspiration? Does it spark anything? Or, is your lobby dull and lifeless? The entrance to your building is the first impression you are offering to anyone coming to do business with you. Do you have appropriate and fresh branding? Do you have wayfinding signage that also meets ADA standards? What about general visual appeal? through a consultation with one of our experts, we can help inspire a refresh. Perhaps it is as simple as the addition of some channel letters, a printed full-wall mural, and some elevator branding. Or, perhaps, it is a complete overhaul where we cover the walls in a custom-designed wall paper of a timeline depicting the company’s history. The possibilities are endless and first impressions count.
Are you leaving sponsorship opportunities untapped?
Whether this is an internal or external sponsor, are there areas of your facility (parking lot, garage, building) that are untapped and valuable places for signage. Maybe the building exterior can become an ode to the city you love, your windows could become a valuable billboard, or stairways the perfect place for messaging.
Is wayfinding an issue?
When customers, students, fans, people, ,come to your place of business do they efficiently get to where they are going? Or, do they often arrive slightly flustered and a bit late because they “got lost” a turn or two. So many times, we take for granted how easily we can find our way around familiar places that we become blinded to being a “new person.” Allow one of our experts to take a critical eye to you wayfinding signage and provide cutting-edge suggestions on how to improve it and even incorporate sponsorship and/or additional messaging seamlessly into that work.
How are your breakrooms and lunch spaces?
Internal marketing and pride is just as important, if not more so, than the external. Are your employees inspired and happy every time they come to work. The breakroom is often an overlooked, but important, part of helping to foster employee contentment. Using grand format wall graphics to brighten and bring life to where employees spend their free time can help, even in the smallest way. Celebrating milestones, creating a wall of honor, an employee of the month, and other interactive pieces can bring about boosts to morale.
Are you utilizing dimensional signage?
Lastly, we will encourage you to consider the use of dimensional signage. This broad term includes free-standing sculptures, 3-D signage that comes off from the wall or up from the floor, and 2-D signage. In its simplest form, dimensional signage is eye-catching. It captures attention and creates a memorable uniqueness. Whether the goal is a social media share or just to bring life to a bland space, dimsensional signage can do just that.
To learn more about any of the concepts briefly outlined above, or how they may even be applied to your place of business, contact: firstname.lastname@example.org