Creating powerful visuals is key for any event because it creates a focal point for attendees. Monument signs generate long-lasting memories of event experiences for fans and event goers. They also create a sense of excitement leading up to and during the event. Learn more about how we create powerful visuals below.
Using monument signs at your event will increase fan experiences. By engaging fans, monuments create photo opportunities and amplify social media engagement. Monuments are massive and create the perfect focal point at events. Think about a large event that you have attended recently, was there any type of monument, or large sign that people were taking pictures with? Fans attended EDC at the Las Vegas Motor Speedway a few months back and waited for over an hour to take pictures with a bright, pink monument sign. After uploading their selfies to their social media pages, and using hashtags the EDC monument created further brand recognition for the event. This monument sign essentially became a form of free advertising and helped to drive viewership and sponsorship for future events.
Walking into the ESPN Wide World of Sports complex, I saw a line which I thought was the entry line, but it was really a line of approximately 150 fans waiting to take a picture with the Pro Bowl ’17 Monument. – Crystal Richardson of OAI, Visual Branding
Different ways to use Monument signs:
- Event Entrance – Create a focal point for fans
- Navigations Aids – Use monuments for wayfinding and directional purposes
- Landmarks – Enable fans to establish their locations from a distance
The Pro Bowl 2017 sign was a custom monument made with removable weights for ease of mobilization, permitting and installation. This year, the plan is to interchange the ’17 with a ’18 and possibly change some of the monuments’ colors.
Design your focal point today!