As the Official Signage Partner of the Tampa Bay Sports Commission, OAI had the opportunity to brand the 2017 College Football Playoff Press Events. Working with the Tampa Bay Sports Commission, Visit Tampa Bay and College Football Playoff team, OAI created signature event displays for the media events at Tampa Convention Center and Amalie Arena to promote the 2017 College Football National Championship.
For the press conference held on November 16, 2016, OAI utilized entryways, hallways, light poles and stages to brand the venue with College Football Playoff graphics. The challenge of this media event was that the signage needed to use the signage frames already in place at Amalie Arena to do display the graphics. Due to this need, OAI used blockout vinyl to cover the original banners without damaging the permanent signage system. The event also called for directional signage and a media backdrop. OAI was able to combine fashion with function in order to stay consistent with the championship event’s brand identity, in addition to promoting and directing the press into the event.
At the College Football Playoff media event held on April 26, 2016, OAI transformed the exterior entry of the Tampa Convention Center with visual branding solutions showcasing the championship brand. To begin the branding for this media event, OAI performed a site survey to locate all the available areas for graphics. As a result, the Tampa Bay Sports Commission and College Football Playoff team selected various areas around the convention center to welcome and promote the event. The branding featured column wraps, podium covers, window clings, vinyl banners table covers and a media backdrop. Each item used to brand the convention center was a temporary graphic, yet transformed the venue for this special event.