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April 19, 2017

Spectrum Field reverse lit channel letters

Spectrum Field Rebrand Using Channel Letters

Branding, Dimensional Signage, Installation, SportsApril 19, 2017

THE GOAL Create architectural signage to identify and brand the newly named Spectrum Field. THE APPROACH To begin this process OAI explored the facility’s conditions and tenant needs, such as the building facade and night-time use. OAI recommended an illuminated branding solution that would ensure visibility in the evening and provide a dramatic effect for…

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